Airfold and the Environment

Wind turbine in a field of sunflowers with a clear, blue sky in the background

In 2005 in the U.S. alone, laundry processes used 847 billion gallons of water, 191TWh of electricity, and 225 million tons of CO2 [1]

To put this in perspective that is equal to the amount of water that flows over the Niagara Falls every 11 days [2], the amount of electricity needed to power the entire US for 17 days [3], and the amount of CO2 emitted by 43 million cars per year [4].

With the Airfold Towel Bar your towels and washcloths will stay fresher, longer and out of the laundry up to 5 times less often than the average household. It is recommended that each person use a fresh towel every 2 days and a fresh washcloth each day [5] because traditional towel bars do such a poor job at drying that they allow bacteria to proliferate. Based on a washer capacity of 8 towels and 8 washcloths, the average U.S. household [6] washes about 6.5 loads of towels and rags per month using 197 gallons of water. We want to help reduce that to 1.25 loads or 37.5 gallons of water per month!

The Airfold Towel Bar will be available on Kickstarter in April. If fully funded the company will be able to produce 1800 towel bars and together with pledgers save an estimated 50,000 loads of laundry, 1.3 million gallons of water, 450 MWh of electricity, and 170 tons of C02 in 2020.

Sign up today to join the movement!

Man-made stairs to the right of a waterfall